Bangkok, 12 March 2026 – makro-Lotus’s, under CP AXTRA Public Company Limited, continues its commitment to supporting highland farmers in Thailand by partnering with the Royal Project Foundation to launch the campaign “โครงการหลวง สินค้าคุณภาพ สู่ ซีพี แอ็กซ์ตร้า ประจำปี 2569” The initiative reinforces the long-standing collaboration in sourcing high-quality agricultural produce from the Royal Project Foundation and delivering premium, certified products at accessible prices to consumers nationwide.
The event aims to create market opportunities and enhance the quality of life for highland farmers by promoting the cultivation of high-quality fruits and vegetables, aligned with the shared mission of the Royal Project Foundation and CP AXTRA to empower farmers and communities toward sustainable growth. The opening ceremony was presided over by Mr. Navin Suklert, Head of Agricultural Products and Product Administration of the Royal Project Foundation, together with executives from CP AXTRA, who toured activity booths and product showcases at Lotus’s Bangna.
Mrs. Siriporn Dechsingha, Chief Corporate Sustainability and Communication Officer of CP AXTRA Public Company Limited, said: “โครงการหลวง สินค้าคุณภาพ สู่ ซีพี แอ็กซ์ตร้า campaign has been organized continuously through the collaboration between CP AXTRA and the Royal Project Foundation. Our goal is to deliver safe, high-quality agricultural products from upstream farms to consumers nationwide. By sourcing produce directly from farmers within the Royal Project network and expanding distribution through Makro and Lotus’s branches nationwide, we help ensure stable income and improved livelihoods for highland farmers while reinforcing our commitment to conducting business alongside sustainable development.”
The “โครงการหลวง สินค้าคุณภาพ สู่ ซีพี แอ็กซ์ตร้า ประจำปี 2569” campaign runs from now until 30 April 2026 at participating Makro and Lotus’s branches nationwide. Consumers can enjoy premium produce delivered directly from highland farmers along with a variety of special promotions, including:
- BLACK CAVIAR ROYAL PROJECT – One of the Royal Project’s premium specialty products derived from Siberian sturgeon, cultivated for up to eight years in the cool highland climate of Doi Inthanon, Chiang Mai. Its distinctive quality and taste have gained international recognition. Available until 15 March 2026, exclusively at Lotus’s Bangna.
- Special promotions on Royal Project produce, including fresh vegetables and fruits from the highlands such as head lettuce, tomatoes, strawberries, and Japanese pumpkin. Special offer: Buy 1 Get 1 Free on Baby Cos lettuce and Baby Pak Choi, available until 30 April 2026 at participating Lotus’s branches.
- Exclusive for My Lotus’s members: Spend THB 599 on Royal Project products and redeem a Doi Tung tote bag valued at THB 299 (1 redemption per receipt) at the customer service counter. Available until 30 April 2026 at participating Lotus’s branches.
CP AXTRA remains committed to conducting business in accordance with ESG principles, encompassing environmental stewardship, social development, and good governance. Through continuous sourcing of agricultural produce from farmers—particularly those within the Royal Project network—the company not only supports stable incomes and improved livelihoods but also promotes high standards for agricultural products, strengthens community potential, and contributes to sustainable local economic growth.
For more information, please visit:
https://www.makro.pro/
and check participating branches at:
https://my.lotuss.com/promotions/royal-project-products-promo/th
