Bangkok – 1 September 2023: Unilever, a leading global organization dedicated to fostering sustainable positive impact, is extending support to consumers and poultry farmers struggling with rising production costs, as well as promoting good nutrition and wellbeing among Thais through the consumption of protein-rich foods such as eggs. Unilever Thailand is collaborating with Makro and Lotus to organize the ‘Unilever X Lotus's Makro to lower cost of living for Thais’ campaign, which entails the distribution of chicken’s eggs to customers nationwide upon the purchase of the selected Unilever items. This marks the inaugural collaboration among three prominent companies within the consumer goods, retail, and wholesale sectors, all working together to alleviate the cost of living for Thai people. Moreover, these three businesses, serving as pivotal pillars of Thai industry, have stood by the Thai people for a long period of time.
Mr. Apichat Saligupta, Vice President Customer Development, Unilever Thai Trading Limited, said: “The ‘Unilever X Lotus's Makro to lower cost of living for Thais’ campaign has emerged through the collaborative efforts of prominent business partners in Thailand whose shared goal is to address the challenge of rising consumer goods production costs, a concern that affects the whole of society, especially farmers, entrepreneurs, and consumers. The campaign also underscores Unilever’s dedication to persistently generating positive impacts for the world and all people in a sustainable manner. We are therefore extending our support to enable Thai people to access highly nutritious food, aligning with the Ministry of Public Health’s initiative which promotes egg consumption among people of all ages to boost their physical growth and strength. We are delighted to partner with Makro and Lotus’s to accelerate the goals of the Poverty Alleviation Project. Through this collaboration, we aspire to empower Thai people, enabling them to fully contribute to fortifying our nation's economy.”
Mr. Metin Ozyurtlu, Chief Commercial Officer, CP AXTRA Public Company Limited, said: “Chicken’s eggs are agricultural products significant for export and local consumption. They are highly nutritious, easy to find, and used in cooking a variety of dishes., Makro would like to help our valued customers alleviate this difficult situation, and we are ready to take a stand alongside Thai people to navigate the prevailing economic challenges.”
Ms. Pornpen Nartpiriyarat, Head of Quality – Product Development, Lotus’s said: “Thailand's egg farming industry has evolved through time, evolving from small-scale operations to encompassing medium and large-scale enterprises. This development has been accompanied by the adoption of modern production technologies to enhance efficiency and productivity[1]. The production process is regulated by GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis Critical Control Point) standards, in compliance with Thai legislation, trade partner laws, and international principles[2]. We hold the conviction that the‘Unilever X Lotus's Makro to lower cost of living for Thais’ campaign initiative will play a pivotal role in harmonizing the equilibrium between egg demand and supply. Additionally, it will extend support to Thai egg traders by creating a market that bolsters the distribution of quality produce to consumers, thus enabling widespread access to standardized eggs.”
The partnership involving Unilever, Makro, and Lotus’s stands as a testament to the dedication of three prominent business organizations in Thailand. These entities operate with a strong sense of responsibility, considering the welfare of all members of society. The initiative ‘Unilever X Lotus's Makro to lower cost of living for Thais’ campaign anticipates facilitating the distribution of over 1 million eggs to the people of Thailand. Moreover, it aims to inspire a realization regarding the significance of consuming eggs – a highly nutritious food source abundant in protein.
Cash in on the ‘Unilever X Lotus's Makro to lower cost of living for Thais’ campaign at Lotus’s and Makro in your vicinity. Purchase qualifying Unilever products at Lotus’s, totalling 499 baht, to receive a complimentary pack of Lotus's Fresh size L chicken’s eggs (carton of ten) valued at 54 baht. This offer is valid from August 17, 2023, to September 20, 2023, or until the supply of free products lasts. Alternatively, consumers buying participating Unilever products at Makro for 2,799 baht get a free pack of ARO eggs (30 eggs, size 3-4) worth 120 baht. This promotion runs from August 23, 2023, to September 19, 2023, or until the product supply lasts.
[1] https://www.thaigov.go.th/news/contents/details/62640
[2] https://www.moac.go.th/news-preview-451391792617
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About Unilever
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €60.1 billion in 2022. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic global brands like Breeze, Sunsilk, Sunlight, Vaseline, Dove, Knorr, Wall’s, Magnum, OMO Citra, Close Up, Axe, Rexona, Tresemme, Lux, and Surf; and other brands such as Lifebuoy, Love Beauty & Planet, Seventh Generation and The Vegetarian Butcher.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
· improving the health of the planet;
· improving people's health, confidence, and wellbeing; and
· contributing to a fairer and more socially inclusive world.
While there is still more to do, in the past year we’re proud to have achieved sector leadership in S&P’s Dow Jones Sustainability Index, ‘Triple A’ status in CDP’s Climate, Water and Forest benchmarks and to be named as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey, for the eleventh consecutive year.
Unilever has been in Thailand for 90 years and throughout these years we have always been about creating meaningful consumer journeys based on the consumer’s needs and wants. Unilever Thailand has grown steadily and has become leader of consumer goods manufacturer in Thailand with 99% of the 25 million Thai households use our products thrice a day and has been recognized as no. 1 Employer of Choice for 6 years consecutively (2017-2022).
For more information about Unilever and our brands, please visit www.unilever.co.th
